Survey Sites Do More Than Just Ask Questions?

Answer 1

Surveys are a tool that many businesses, organizations, and even individuals are using to learn about the people they serve or hope to serve. Survey sites offer more than simple questionnaires, however. They offer many features and tools to assist those creating a survey in making useful and productive surveys. Here are three top features that survey sites can offer and how those features provide useful information.

Scientifically BasedThe biggest difference between a survey and a questionnaire is the science that backs up the survey. In order to receive tangible, usable results, a survey must offer questions and answers that are unbiased and quantifiable. This means that surveys do not lead a person into answering a question a certain way, and that the answers must actually measure and report on what it is the survey is asking about. Survey sites use scientifically-based survey models to assist surveyors in creating a survey that will provide viable information. A simple questionnaire, on the other hand, cannot offer the same protection. They Use Skip LogicAlso known as conditional branching, skip logic is when a survey's questions are adjusted depending on how the respondent answers. This allows for specific questions to be presented to respondents based on a previous answer they gave. For example, imagine a business owner changed their store's layout in the past month and want to know how their customers like the new floorplan. Instead of asking every person who takes their survey what they think of the new layout, a survey site will use skip logic and only present that question to those who answered a previous question regarding their frequency in the store. Those who answered they had been there in the past month would be asked the question about the layout and those who had not be in during the past month would not see the question. This allows surveys to automatically tailor themselves to the respondent, giving better results. Provide Detailed, Filtered ResultsSurvey sites offer the ability to not only see the overall results of your survey, but can easily filter your results so they are easy to read and understand. For example, imagine that a business owner wanted to know specifically about their customers aged 25-35 years old, who had been in the store or business in the past month and typically bought a certain type of product. By using a survey site, filtering the results based on these requirements is a snap, unlike manually attempting to go through hundreds of responses. Using filtered results allows surveyors to better understand their customer base and to see trends in their customers' preferences.