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Marketing used to be an imprecise business, more art than science. Advertising firms would pitch ideas, executives would pick which ones they liked, and the ad campaign would be set. Now, with psychology informing much of our modern business practices, sales and marketing have become more scientific. Major marketing firms often employ psychologists, who help determine the impact that color, sound, and reading will have on a customer's response to an advertisement.

People trying to find sales & marketing science jobs should at least have an undergraduate degree in business, marketing, or psychology. Some firms may provide job training in marketing science to entry-level employees. Other firms may require employees to have a PhD in marketing or psychology and have worked for at least 3-5 years in cognitive science before applying for a marketing science position. The upside is that these jobs, while demanding in their requirements, often have very high salaries and great job security.

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