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Social media websites can be a very valuable resource for someone who is seeking a job. Since many companies actually use the networks, as do their employees, it can be an easy way to get information about a potential employer before an interview, or before even applying. Through networking, self-promotion, and the use of employment websites that integrate social media, finding a job can be made a little easier.

Prior to launching a job search that includes the use of personal social media accounts, it is important to make certain that the profiles that are publicly presented are appropriate for an employer to read. One option is to remove pictures, postings, and other affiliations that are unprofessional or that could be misinterpreted by an outsider. This often occurs when friends have inside jokes or perform pranks on each other. The profile does not have to be completely devoid of anything personal, but it should be cleaned of anything that can be taken out of context.

Using the networking tools that are provided by a social media website, target companies and products can be added to a profile. While performing this type of networking, the applicant can also make note of how the prospective employer uses social media. By reaching out directly to an employer through social media, sometimes a slight advantage can be gained over applicants who are applying through traditional means such as fax or mail. Exploring the social circles of a potential employer can also show areas where personal networks might overlap with the corporate network. In these situations, reaching out to a common contact for information or advice might help.

An advantage social media also gives to job seekers is its mobility. Most social media websites are either available on mobile devices, or have special applications that can be used for access. This allows the applicant to respond quickly to any communications. When using a mobile device, it is also easier for an applicant to post job or skill related thoughts and links. Keeping a profile that includes this type of information can give a potential employer that is reading it a better understanding of the skillset, interests, and daily thoughts of an applicant in relation to the job at hand.

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