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Its (without an apostrophe) is possessive. It owns something. The house's shutters are blue. Its shutters are blue. (Its = house's)

It's is a contraction of it is. It is a nice day today. It's a nice day today.

Now for both: Is that the dog's bowl? Yes, the bowl is the dog's. Yes, it's its.

There is no such word as its'.

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12y ago

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