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The words "zero percent interest" always garner attention. Everyone wants a credit card with a zero percent interest rate. What could possibly be better than borrowing money and getting to pay it back in installments, without paying interest on the amount? Unfortunately, there's more to zero interest credit cards than many people would think.

How Zero Interest Credit Cards Work

When a credit card is said to have an interest rate of 0%, credit card companies are talking about the introductory interest rate. Many credit card companies offer new customers a 0% APR, usually for six months to a year, to thank them for opening an account.

This can be a huge perk, especially if you have other credit cards with high interest rates. Many consumers take advantage of introductory periods by transferring the balances of other cards into the new account. While you will be subject to balance transfer fees, the savings may be worth the additional cost if you are paying a lot of interest each month.

Unfortunately, a 0% introductory APR can also blind consumers to the negative aspects of their new credit card. Many people see the 0% interest rate and fail to notice that this rate will skyrocket after the introductory period is over. While zero interest credit cards can be great during the introductory period, if the APR isn't going to stay low, the card may not be a good choice over the long term. Consumers also need to consider the card's annual fees, late fees, and whether the card offers a rewards program.

How to Avoid Getting Sucked in by a Low Introductory APR

The only way to avoid getting sucked in by a 0% introductory APR is to find out what you're getting yourself into. Before accepting the card, determine what your interest rate is going to be after the introductory period is over. Also determine what fees you will be expected to pay to maintain the account. A high annual fee may cancel out any savings incurred during the introductory period.

It's also important to avoid accumulating a large balance just because you aren't paying interest. Once your introductory period is over, you'll have to begin paying interest on any remaining balance. If the balance is high, this may significantly affect your monthly payment.

If zero interest credit cards are used strategically, they can be hugely beneficial. For example, an introductory period is a great time to make a large purchase, as long as you can afford to pay it off before the period ends. Unfortunately, unless you do your homework, you may end up with a credit card that costs you more than it's worth.

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