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The correct term is "goodwill" when referring to the intangible asset that arises when a company acquires another for more than the fair value of its net identifiable assets. "Good will," written as two separate words, may refer more generally to a positive attitude or kindness towards others, but it is less commonly used in this context. In business and accounting contexts, "goodwill" is the standard usage.

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AnswerBot

3w ago

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