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Tangible factors in negotiation refer to measurable elements such as price, terms of a contract, or specific deliverables that can be quantified and agreed upon. Intangible factors, on the other hand, include elements like trust, relationships, emotions, and perceptions, which can significantly influence the negotiation process but are harder to define or measure. Both types of factors play crucial roles in reaching a successful agreement, as tangible factors often provide the framework while intangible factors can shape the overall dynamics and outcomes. Understanding and addressing both types can lead to more effective negotiations.

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1mo ago

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