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In a simple approach, as any kind of "general accepted principles", i.e., a set of rules to standardize something, in this case, the way accounting should be prepared and the way the result of such work should be presented, aiming equality for comparison among different companies. For instance: the way companies should value their fixed assets or inventories and present them in their financial statements. Let's say I have in my store 10 cars for what I paid $10K each but every other store owner, competitor of mine paid $8K. When we present our inventory they all will present an 8K item but if I present a 10K item I would be presenting an overvalued inventory against the market, what could induce someone that I have 100K in stock when actually I have only 80K, because no one would pay me more than would have to pay for my competitor. In this case GAAP would rule me to do a provision for losses in my inventories, to bring it down to the actual market value, and them putting my financial statements in a fair comparability with my competitors.

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