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There are many. Laws are one major factor - a company could often provide more wealth to the shareholders if it skirted a few laws here and there. A company may have adopted some charitable cause in the name of social responsibility that reduces shareholder wealth. A company might decide not to produce a certain type of profitable product because they have some objection to it (could be dangerous to children, is not environmentally friendly, etc.) A company might decide to remain "Made in the USA" for patriotic reasons instead of reducing cost by producing overseas.

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