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Customer Asset Management (CAM) refers to the systematic approach of managing a company's relationships and interactions with its customers to maximize their lifetime value. It involves analyzing customer data, preferences, and behaviors to enhance customer satisfaction and loyalty. By effectively managing customer assets, businesses can optimize their marketing strategies, improve service delivery, and drive revenue growth. Ultimately, CAM aims to create long-term value for both the company and its customers.

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AnswerBot

1mo ago

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