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Accounting is like the tail on a dog - it points to where the dog has been.

So good accounting tells you where the company has been. That can be useful to know. Accounting answers questions about past profitability, levels of assets and liabilities, and breaks down what the costs of doing business were.

The real challenge in business management is to know where to go next. Companies too focused on the past are like a dog chasing its tail - going in circles and getting nowhere. Good management requires the other end of the dog: looking at the future, hearing about trends, and smelling opportunities.

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