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A digital firm is an organization that leverages digital technologies to enhance its operations, streamline processes, and improve customer experiences. These firms integrate digital tools into every aspect of their business, from communication and marketing to supply chain management and customer service. By utilizing data analytics, cloud computing, and automation, digital firms can respond more swiftly to market changes and customer needs, fostering a more agile and innovative business environment. Ultimately, the concept emphasizes the importance of digital transformation in achieving competitive advantage in today's market.

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