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Goodwill is an intangible asset that is owned by a business, typically arising when a company acquires another for a price greater than the fair value of its identifiable net assets. It reflects the value of a company's brand reputation, customer relationships, and other factors that contribute to its earning potential. In the context of ownership, goodwill is recorded on the balance sheet of the acquiring company and remains with that company until it is either sold or impaired.

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4mo ago

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