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WeinerSchnitzel has two major problems. 1. A weak brand and logo in a fiercely competitive fast food market. 2. A name that is durogatory to many folks. These establishments are franchises so they are not gone for good by any means. WeinerSchnitzel needs to first take Weiner out of their name and second do much more advertising and perhaps give their logo a face lift which they have worked on this recently. They should have kept the shield because this is a very good logo and opted to keep Der and called it Der Schnitzels and left weiner off.

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11y ago

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