How might a swot analysis be useful to Air Arabia?

Answer 1

A SWOT analysis can be beneficial to Air Arabia by helping the airline identify its strengths, such as cost-effective operations and a strong brand presence in the low-cost market. It can also highlight weaknesses, like potential service limitations or reliance on specific routes. Furthermore, opportunities such as expanding into new markets or adopting new technologies can be explored, while threats from competitors or fluctuating fuel prices can be assessed, enabling informed strategic planning and decision-making.