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Monopolistic competition occurs in markets where many firms offer products that are similar but not identical, allowing each firm some degree of market power. Firms can set prices above marginal cost due to product differentiation, but as consumers find close substitutes, their willingness to switch limits this power. Beyond a certain point, increased competition from substitutes forces firms to lower prices and act more competitively. Thus, while firms enjoy some monopoly characteristics, the presence of close substitutes means they must also respond to competitive pressures.

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1w ago

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