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market share by the end of 1994. All the competitors were engaged in aggressive promotion and soon started a 'price war' in order to outdo one another. For the next six months, each of them offered big discounts and gifts (such as TV / audio systems) with the return ticket on different routes. The most profitable and commercia1ly viable routes were the major targets of these price related competitions. The consumer was the ultimate beneficiary and in short time, the companies started facing losses due to this price-cutting.
Star Airways had so far remained out of this 'price-war' and lost its market share on the competitive routes very rapidly. It was able to retain the clients on other routes, which were not a part of this intense competition. Unhappy an anxious about this state of affairs, the company vice president, marketing, developed a marketing plan with several components. The initial part of the plan consisted of a market research done on a cross-section of existing clients as well as the clients of competitors and the following observations were made :
• Star Airways was considered a quality-oriented company but many felt that it was getting stodgy.
• The satisfaction with crew and schedules had declined over the last 5 years amongst regular customers.
• The clients felt that the airline was losing its edge over customer service because it was non¬flexible.
• The prices offered by competitors are less and they provide only a fraction of services offered by Star Airways. This was the main reason of clients switching over to competitors. As many as 70 per cent respondents considered the costs as the most important factor in deciding on the airline.
• Some deciding factors and their relative importance
What else can I help you with?
What do the terms frequent likely occasional seldom and unlikely used?
CRM is a decision making process for?
How does the fact that it doesn't affect you impact your decision-making process?
The fact that something doesn't affect you can impact your decision-making process by making you less likely to consider it as a priority or factor in your choices.
How does the fact that this doesn't affect me impact my decision-making process?
The fact that something doesn't affect you can impact your decision-making process by making you less likely to consider it as important or relevant when making choices.
Can you change airline seats when you arrive at the airport?
If seats have been pre-allocated and the aircraft is full, then it is less likely to be able to change seats at the check-in. If the plane is part-full or the airline uses an on-line seat choosing system (which many passengers don't use), then an early arrival would be the best tactic.
Is there an airline called Lardes?
According to IATA (International Air Transport Association) records, there currently is no airlines registered under the name of 'Lardes.' There was an airline called Lauda, an airline based in Austria, which no longer operates commercial service, but serves as a holiday charter company. An airline operating under such a name as 'Lardes' would most likely not be a good marketing decision as the word 'Lardes' is French for 'Stabbed.' 'Lardes' or 'Stabbed' Airlines might be a bit of a marketing disaster. Mon Dieu!
What do you do if you need to change a booked flight?
You should contact your airline. There is likely to be a cancellation fee.
When assessing its primary activities an airline company would most likely examine?
backage
What does the gift of insensibility most likely mean?
choosing not to talk about what is going on
Is the southwest airline still flying?
Yes. AirTran will most likely become a part of Southwest.
How can you get back on plane if you lose your ID?
knowing those cruel airline companies, most likely not
Which part of the prewriting stage would you likely complete first?
choosing your topic
Can you correct the sentence 'BCB services are appealing the referee decision.'?
Most likely it should read "...referee's decision."
