What is southwest airlines value chain?

Answer 1

Southwest Airlines does not operate a discount value airline subsidiary as Southwest is the founder of low-cost, reduced amenities, basic air transport for consumers. Southwest earned its fame through providing good dependable basic air travel, originating from Houston's Hobby Field. In fact, their advertising rather celebrated the fact they were a 'no frills' carrier by previewing what passengers would receive in the form of an in-flight meal: dropping onto the fold-down meal tray would be a single packet of peanuts. It was a creative advertising campaign which ran for years.