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Marketing services can sometimes be more difficult than marketing goods (like a car) because you do not have a tangible item to show consumers. You must create a sense of worth for an intangible service. Essentially, you must draw a picture of what you offer to the consumer, so communication is key to successfully portraying your offerings to consumers. Marketing a car is easier because you have a product that you can show the customer, and can use that product to exemplify what you are trying to sell them. http://bit.ly/1hl88QX

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