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In the beginning the Ford Model T was a cheap car when compared to other cars of this class that were selling for $2,000 to $3,000. It was cheaper than the other cars being built at the time but still the average consumer could not afford one. The 1909 model sold for $850 ($22,000 in todays money). But the assembly line method of production, better efficiency, volume, and cost cutting by Ford allowed to price to be reduced to $260.

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