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In 1872, Aaron Montgomery Ward produced the first mail-order catalogue for his Montgomery Ward mail order business. By buying goods and then reselling them directly to customers, Aaron Montgomery Ward was consequently removing the middlemen at the general store and to the benefit of the customer, lowering drastically the prices
Wiki User
∙ 12y ago
Wiki User
∙ 12y agoAaron Montgomery Ward opened his pioneering mail-order business in 1872.
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