Because they campaign with poster and commercials and flyers, ect. to catch the publics eyes. That way the person would think oh, who is that.
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YouTube plays an important role in modern presidential campaigns. For instance, many candidates appear on talk shows which are subsequently uploaded onto YouTube for all to see.
The Whig party was an early American political entity that fielded and successfully ran several presidential campaigns. It espoused liberalism, economic nationalism, and it was pro-federal in its structure.
The Legislative branch, more so the Senate, confirms or rejects proposed presidential appointments.