He established over 70 Greek-style city-states to act as a model for a Greek-style culture (modestly naming half of them Alexandria after himself), He married his senior soldiers to Persian women in an attempt to produce a melded race. He inducted Persian youth into the army. He promoted use of Greek language.
However his early death limited these efforts. His generals divided the empire into kingdoms of their own. These kingdoms used Greek ways only in the upper class. The remainder of the populations continued on their customary cultures, customs, religions and languages, and as other peoples invaded from the east, and Rome moved in from the west, the area of residual influence progressively shrank. His dream faded.
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Asia and North Africa.
He thought of it as civilising - Greeks considered their culture and system of city-states as superior.
It is Hellenistic culture. It was formed by Alexander the Great when he took over all of those city-states.
He was Alexander the Great. He was king of Macedonia.
He was out to conquer the known world and was Greek, so to control the he conquered he brought with him Greek culture.