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Generation Y, also known as Millennials, tends to prioritize experiences over material possessions, often spending on travel, dining, and entertainment rather than traditional luxury goods. They are also more likely to invest in technology and sustainable products, reflecting their values around innovation and environmental consciousness. Additionally, many Millennials face financial challenges such as student debt, which influences their spending habits and encourages a focus on budget-friendly options and saving for the future. Overall, they seek value and authenticity in their purchases.

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1d ago

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