The most appropriate I could find was 'courtship'. Another possibility could be 'display'.
Wikipedia says: Courtship display is a special, sometimes ritualised, set of behaviours which some animals perform as part of courtship. Courtship behaviours can include special calls, postures, and movements, and may involve special plumage, bright colours or other ornamentation. A good example is the 'dancing' done by male birds of paradise. Display is a form of animal behaviour, linked to survival of the species in various ways. One example of display used by some species can be found in the form of courtship, with the male usually having a striking feature that is distinguished by colour, shape or size, used to attract a female.
The frigate bird.
Birds, reptiles and amphibians, fish.
Sexual selection
When a male pig is searching for a mate he will mark his scent on trees and other areas. He does this in hopes of attracting the attention of a female pig in heat.
Courtship
courtship
courtship
Attracting Bees with their Colours.
A duck's mate is called a drake. The duck is female, the drake, male.
A stallion's mate is typically called a mare.
1. To identify themselves in a flock. 2. Camouflage 3. Attracting a mate.
Grasshoppers mate through a process called copulation, where the male transfers sperm to the female. The female then lays eggs in the soil, which hatch into nymphs that grow into adult grasshoppers.