An ethnography is a qualitative research method that involves studying a culture or group of people through participant observation, interviews, and detailed fieldwork. It focuses on understanding the social and cultural aspects of a particular group, rather than collecting numerical data for statistical analysis.
The opposite of ethnography could be considered as "quantitative research" or "experimentation." Ethnography involves qualitative methods focused on describing and interpreting cultures, while quantitative research uses numerical data and statistical analysis to draw conclusions. Experimentation involves controlled studies to test hypotheses and establish causation, which differs from the observational and descriptive nature of ethnography.
Ethnography and participant observation are widely recognized methods of qualitative research, both of which involve studying communities or groups over an extended period by conducting interviews and observations. Ethnography is a broader term that encompasses unstructured observation of behavior, followed by in-depth, informal discussions and interviews with those being studied. Historically, ethnographies have served as a means to explore culture and life within specific communities, offering comprehensive descriptions of their traditions and events. These accounts typically aim to portray the community from an internal perspective, reflecting the viewpoints of its members. Participant observation refers specifically to the observational aspect of ethnographic research, although the two terms generally describe a similar process of in-depth qualitative study. In both cases, the researcher becomes immersed in a particular social setting for an extended duration, often spanning years.
The procedure of social research typically involves identifying a research question, conducting a literature review, developing a research design, collecting data (quantitative or qualitative), analyzing the data, interpreting the results, and communicating findings through a research report or publication. It also involves ethical considerations such as obtaining informed consent from participants and maintaining confidentiality.
Cultural anthropology is the field that typically uses ethnography to record the observations of a participant observer in a study. Ethnography involves detailed study and description of a specific cultural group, often through immersion in the community being studied.
Experimentation
The opposite of ethnography could be considered as "quantitative research" or "experimentation." Ethnography involves qualitative methods focused on describing and interpreting cultures, while quantitative research uses numerical data and statistical analysis to draw conclusions. Experimentation involves controlled studies to test hypotheses and establish causation, which differs from the observational and descriptive nature of ethnography.
qualitative
qualitative = how good something is quantitative= how much of it there is
PH is a number, so it is quantitative.
Date of birth is Qualitative, but age is Quantitative.
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Qualitative
qualitative
qualitative
It is quantitative because it is numerical
quantitative
Quantitative