What are the merits and demerits of ethnography?

Answer 1

Merits of ethnography include providing rich, in-depth insights into the culture and behaviors of a specific group, allowing for a deep understanding of social phenomena. It also allows for the exploration of complex, context-specific issues in their natural settings. However, demerits can include potential biases introduced by the researcher, challenges in generalizing findings to larger populations, and the time-consuming nature of the research process.