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BORN - According to some people, attitude is the most important personal characteristic, and one that cannot be trained. The attitude of the entrepreneur affects the early success of the venture. That same attitude needs to be present in the firm's employees to continue the entrepreneurial energy that creates competitive advantage in the operation of the business, even after it has become a large successful company.

Another opinion:

However, attitude is not everything in terms of actually having success at an entrepreneurial business. Knowledge about financial and marketing is far more important in today's world in order to be able to compete in the economic market, as far as small businesses are concerned. A person can have good aptitude and the drive to get something started, but do they have the knowledge to keep it going and actually earn something from it? MONEY drives business, so much more than attitude will. Thus an entrepreneur can also be made because they have to have the knowledge and skills to make a business on their own work like it should and not have to ride on the coat-tails of their employers. Any dummy can start a business, but it takes a knowledgeable person to make it grow and prosper.

Becoming an entrepreneur requires two things, only one of which can be learned. The first requirement is having the right skill set to run a successful business. Business skills are things like knowing about advertising and marketing, hiring and firing, money and accounting, etc. These things can all be learned.

That said, the second part of entreprenurship is more inherent and not so easily learned. This is the willingness to take a risk. Some people are comfortable with risks, but many people are not. That is fine. Not everyone is an entrepreneur. Some people are artists, some are athletes, some are employees, and some are entrepreneurs. If risk-taking is not your thing, then neither, probably, is entrepreneurship.

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