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Research has shown that certain colors directly affect human emotions, human feelings, and human behaviors. To better explore this belief, researchers developed a theory called the psychology of color which is concerned with the effects that specific colors have on individuals' moods, emotions, and behaviors as they perceive colors. Some examples used to explore the psychology color include:

The color blue which is frequently used as the color of hospital rooms because it has a very soothing effect that is used to treat illnesses and reducing pain. It accomplishes this by slowing down the rate of the parasympathetic nervous system which controls breathing, heart rate, and subaceous (sweat) glands. Many offices are also decorated blue because research has shown that people are more productive in blue rooms. When an individual wears blue clothing they are seen as dependable and responsible, so people often wear blue clothing to job interviews in order to appear reliable.

The color red, on the other hand, accomplishes the opposite of blue by stimulating a faster heart rate and breathing. Sports teams also sometimes paint the opposing locker room red because it is believed to cause their opponents to lose energy.

The color yellow is believed to enhance concentration, so it is used for legal pads. However, while it is considered an optimistic color people often lose their temperatures in yellow rooms more than any other color.

The color white is used in many countries to signify professional authority, purity and innocence. For instance, doctors, lab technicians, and other medical professionals such as scientists often wear white lab coats to connote their authority, cleanliness and sterility. Many brides also wear white dresses to convey the purity and innocence that they believe marriage signifies. Many buildings also purposely paint rooms white because it makes those areas seem more spacious than they actually are.

(Van Wagner, K., 2007)

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