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You first decide the size of the brochure.

A brochure with three panels on each side of the sheet is a "three panel" brochure, btw. I've been asked for "six panel" brochures when they actually wanted "three panel" ones.

We're going to use classical brochure sizing, which makes each panel 4" wide x 9" tall; a three panel brochure will fold out to 9" x a bit under 12". A brochure whose flat size is 8-1/2" x 11" is an abomination.

Your brochure can be laid out two ways.

One is 3 panels wide x 2 panels high - 18" x 12". On this one, one side is designed as both sides of a 3 panel brochure, with the tops of the two brochures touching. Then the reader opens it up and finds a neat little 18 x 12 poster inside. If this brochure doesn't bleed, you can run it two-up on a 19x25 sheet. If it bleeds, you'll run it on a 20x26 sheet.

The other layout is 6 panels wide x 1 panel high - 9 x 24.

This is very, very important: all the panels aren't the same width. The two outside panels - the "cover" panel and the "mailing" panel - are 4" wide. After that, subtract either 3 points or 1/16" for each panel. So...if you have a 6 x 1 brochure the panel widths are:

two outside panels: 4"

next panel: 3-15/16"

next panel: 3-7/8"

next panel: 3-13/16"

next panel: 3-3/4"

If you don't do it, the inner panels will bulge up.

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11y ago

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