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Declaring a reserve price at an auction generally defeats the purpose of having a reserve price. Let's look at the situation.

If a reserve price was placed on an item at an auction and revealed, that would be effectively the same as setting a starting price for the auction. Bidders would know that the unit on the block had a reserve of, say, $100, so unless someone was willing to bid $100 for the unit, why bother to bid at all? The auction bidder would bid the $100 or just remain silent and wait to see what happens next.

If a reserve price was placed on an auction item and not revealed, bidders would get a chance to bid against each other and attempt to win the item. As the gavel falls on the last bid, the highest bidder would know he had outbid his competition, but would have to wait to see if he met the reserve. This frustrates many bidders. Further, many bidders simply won't "waste time" bidding on anything with a reserve. Their attitude is to have the seller and auction company set a starting bid and everyone can take it from there.

Auctions with a reserve often don't attract nearly as many bidders as they would if there was no reserve. True, the seller won't get to "insure" a minimum return for the item, but that seller will get many more bidders to jump in by not having set a reserve. Anyone who follows eBay auctions will know the general ideas presented here are on point. Lots of eBay items with a reserve (that is not declared) will simply have time expire on the auction without attracting any bidders at all.

Most bidders who might be interested in an auction item with a reserve will just pass on it rather than get involved in any bidding. Why bother to bid and attempt to outbid competitors only to risk falling short of a reserve price that is beyond what a bidder bid? Or a price that is beyond the maximum that a bidder would be willing to pay for the item? Auctions with a reserve tend to stiffle bidding.

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14y ago

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