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Massentourismus nennt man den seit den 1960er-Jahren entstandenen Tourismus für den Pauschalreisen sowie die Konzentration auf eine begrenzte Zahl von Urlaubsorten, in denen sich die Touristen in "Massen" aufhalten typisch sind.

In Gebieten mit Massentourismus findet man meist viele Einrichtungen, die den Urlaubern Dinge bieten, die sie von zuhause kennen und auch im Urlaub nicht vermissen möchten, etwa deutsches Essen, deutschsprachiges Personal, deutsche Zeitungen, deutsche Ärzte, usw. Wo Massentourismus aus verschiedenen Herkunftsländern aufeinander trifft, bildet sich oft ein Muster von Orten, die jeweils von einer Sprachgruppe dominiert werden, etwa auf Mallorca oder den Kanarischen Inseln.

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