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Strategic management involves the formulation and execution of major goals and initiatives taken by an organization's top management based on an assessment of internal and external environments. Key concepts include strategic analysis, which assesses strengths, weaknesses, opportunities, and threats (SWOT); strategy formulation, which involves developing plans to achieve organizational objectives; and strategy implementation, which focuses on executing these plans effectively. Additionally, strategic management emphasizes the importance of continuous monitoring and adaptation to ensure that the organization remains competitive in a dynamic market.

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