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A written rationale is a description of your thought process behind your design. Good design is all about communication, not about just making things look pretty. For every decision in graphic design, there needs to be logic behind that decision. If you do good conceptual work, then a written rationale should be very very easy. Many students, however, do not do good conceptual work. Their work often tends to be shallow and surface-level, so many students see written rationales as torture.

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Q: What is a written rationale for graphic design?
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