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Marketing positions are important in today's society because many cultures (as well as others) rely heavily on it. It is the job of a marketing agent to persuade a specific audience, whether it be to buy a product or even succumb to a way of life. Strong marketing has the potential to change mass opinions without the viewers knowledge. Because information is so easily accessible in today's world marketing plays a bigger role than it ever has. Marketing can be a beneficial tool as well as a dangerous one. It can create history, for better or for worse.

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