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What else can I help you with?
Develop a market share winning sales promotion campaign for the brand?
buisness
What is meant by sales promotion?
An advertising campaign to encourage you to buy a product.
What are the cost implications of sales promotion techniques on businesses?
Cost implications vary depending on a lot of factors. There are times when the cost of a promotional campaign are secondary because the promotion is so successful.
Explain any four methods of sales promotion?
1. consumer oriented sales promotion 2. middle man oriented sales promotion 3. sales man ship oriented sales promotion
Role of sales promotion in business?
what is the role of sales promotion for the organozation'
What is Disadvantage of sales promotion?
sales promotion dis advantage
What is a review of literature report on sales promotion?
The review of literature report on sales promotion can be found by doing an internet search. The review of literature on sales promotion basically talks about various factors that affects the sales promotion.
What is the difference between sales promotion and market promotion.?
Marketing is everythig you do to create demand and sales, one of which is sales promotion.
B Discuss the strengths and weaknesses of sales promotion for the marketing communicator?
Advantages:Good sales promotion campaign result in good and close relation between manufacture and key customers.Good sales promotion campaign will attract or convince retailer or dealer to stock manufacture's product in their store because product is added-value so consumers demand for that product.Impulse buying can be inducedAttention to a new product can be drawnGood sales promotion campaign support consumer to switching brand.if create collection of tokens, habit buying may be occurredBecause of consumers are encourage to buy large volume, consumers might buy competitor's product less.Sales promotion is marketing tool which easy to control and measure because there are period of time limited and it can be measure by sale sheet.Good sales promotion campaign can create good public relationSales promotion can be used for competitiveness with rival competitor such as regaining market share.Disadvantages:If sales promotion campaign is not well developed or planned, retailer might not cooperate because inefficient sales promotion campaign is seen as a trouble. Moreover, Jefkins also state that "there are problems that they may not yet have received (or put on display) stock bearing promotional packing, which has been advertised; or the scheme has gone so well that they are out-of-stock when customers want to buy further units with the promotional packing. These customers go elsewhere".Customer might feel not satisfied if they did not complete the collection of tokens before the campaign is closed. As a result of this, negative public relation is occurred. In addition, if retailer did not stock promotion package as much as it should be, when consumer did not get what company advertised, this also result in negative public relation. Moreover, delay in delivery is another cause of negative public relation.Jefkins (1993) suggest that "some large supermarket chain quite blatantly accept cash vouchers as price cuts on any product they stock, thus negating the whole point if a manufacturer's promotion".After sales promotion campaign is ended, customer who switched from competitor's brand might go back to their previous brand.Customer might only buy a product only for extra offers.
Distinguish between advertising and sales promotion?
Advertising is the common practice of marketing a product. A sales promotion is something that doesn't last long. For instance, a buy one get one free promotion is a sales promotion.
What is the Difference between sales letter and sales promotion letter?
In sales letter you urge consumer while in sales promotion letter you induce the customer.
What is the difference between promotion and sales promotion?
we can differentiate between promotion and sales promotion in the following points: 1. meaning 2. scope 3. memory and 4. costs
