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Adolf "ADI" Dassler, he was a GERMAN. If he was going to write it, it'd be in GERMAN.

His name ADI added to DASSLER made ADI-DAS. Adidas. It's simple.
Adidas was founded by Adolph Dassler in 1949. The adi comes from Adolph. The das comes from dassler. And you get adidas.

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