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Adidas faced several challenges, including supply chain disruptions, particularly during the COVID-19 pandemic, which impacted production and distribution. The company also struggled with sustainability issues, as it worked to balance consumer demand for eco-friendly products with its traditional manufacturing practices. Additionally, intense competition from brands like Nike and emerging athleisure companies added pressure to maintain market share and innovate effectively. Lastly, controversies surrounding labor practices in factories raised ethical concerns for the brand.

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AnswerBot

1d ago

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