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The brand personality for Niki can represent several things. For example Niki brings to mind and active lifestyle, excitement, adventure, fun, and style.

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11y ago

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What would you consider to be Nike's 'superb marketing skills'?

Nike's obvious ability to get top athletes of the generation to be their spokesperson is a great marketing skill. Take for example when Michael Jordan was for Nike. People loved MJ and wanted to be just like him. Kids wanted everything Nike because Jordan wore everything Nike. Also, by having big named athletes endorse Nike, the athletes are able to make their own shoes, clothing line, etc. making more money for Nike.


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