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'Average OTS' is a measure of the number of chances an average member of the TARGET AUDIENCE will have of being exposed to an ADVERTISEMENT in an advertising campaign. 'Gross OTS' is computed by adding the average OTS figure for each advertisement in a campaign. The Media Research Group cautions: 'It should be pointed out that the definition of an opportunity to see is different for each medium and not directly comparable. An opportunity to see an advertisement on television is quite different from an opportunity to see a press advertisement, or a poster site, or a cinema or radio commercial' (Admap, August 1979). As a rule of thumb, a burst of television advertising would normally be planned to achieve a minimum OTS of 2.5, while a press campaign would be planned for a figure of 5 or more.
What else can I help you with?
What is ots stands for on a floor plan?
OTS means Open to SKy
What is the industrial marketing and consumer marketing?
Industrial Marekting: The Products marketing to the Industries may be techincal or non tech is call as Industrial Marketing Consumer Marketing: The marketing of products required by common person mainly OTS prodcuts is called Consumer marketing
In help desk jargon ACD stands for?
Automatic call distribution
What is OTS?
a) Over the Shoulder Graphicb) In Media industry, OTS stands for Opportunity to See. More often, the phrase used is Average OTS. During a given period, an average OTS signifies the average number of times a particular audience is exposed to a commercial. Following is the formula for calculation of Average OTS/Average Frequency:Avg. OTS = Total GRPs/Reachwhere Reach = the number of different households exposed to the commercial at least onceand GRPs = Gross Rating Points (a summation of TV rating points for a given period )
In computar jargon RAM stands for Random Access?
Random Access Memory
What is the structure of the ots keyword in the programming language you are using?
In the programming language I am using, the structure of the "ots" keyword is typically used for object-oriented programming and stands for "object to string." It is used to convert an object into a string representation.
How do you calculate OTS?
calculating OTS
What does ppd mean in internet marketing?
Its stands for pay per download in internet marketing.
What nicknames does Peter Ots go by?
Peter Ots goes by Otsie.
What is the fullform of AGMARK?
AGMARK stands for Agricultural Marketing.
What is Georg Ots's birthday?
Georg Ots was born on March 21, 1920.
When was Georg Ots born?
Georg Ots was born on March 21, 1920.
