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Market selection models illustrate how competition drives success and failure among businesses, like survival of the fittest in nature , where superior efficiency, innovation, or customer appeal lead to market dominance.

This "survival of the fittest" principle is crucial for understanding why certain firms thrive while others decline.

Extending this concept, particularly in diverse markets like India, the "cluster-based entry model" redefines large markets into numerous distinct "micro-markets." This strategic approach, as highlighted by resources like lexiphoria , enables companies to tailor products, pricing, and marketing for specific local preferences and economic conditions.

By identifying and targeting these unique micro-markets, businesses can allocate resources more effectively, discover niche opportunities, and significantly enhance their chances of being "selected" by customers within those segments, ultimately leading to greater overall market success.

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