F. Scott Fitzgerald had a somewhat negative view of the advertising business, as he believed it was fueled by materialism and lacked deeper artistic value. In his writings, he often portrayed characters involved in advertising as shallow and morally corrupt, reflecting his critical stance on the industry.
The Great Gatsby, by F. Scott Fitzgerald
F. Scott Fitzgerald viewed urbanization and city problems in the 1920s with a mix of fascination and criticism. In his writing, he often explored the extravagance, social stratification, and moral decay of urban life during that time. Fitzgerald observed and commented on the shallowness and materialism that he saw in society as a result of urbanization.
F. Scott Fitzgerald portrays Jay Gatsby as a complex character in "The Great Gatsby." He seems to admire Gatsby's ambition and idealism, but also criticizes his obsession with wealth and status. Fitzgerald's perspective on Gatsby is one of both admiration and caution, highlighting the complexities of the American Dream.
"Many people DO feel that knowing the owner's name adds credibility". "I would if it were MY business" -That's the quote that I have on MY sign fabricating shop's sign, advertising business signs.
F. Scott Fitzgerald is suggesting that through literature, individuals can find connections with others and realize that their feelings and desires are shared by many, making them feel less alone and more included in the collective human experience. This commonality can bring a sense of belonging and unity with others.
I personally object to Mc Donald's advertising which I am sure they will be doing this year. I feel it is irresponsible advertising.
Advertising affects consumers choice. The advertising creates a feel or desire in consumers to sway their opinion toward the product.
One way that advertising influences consumers negatively, is to make one believe they need something that they don't. Advertising can also make consumers feel badly about themselves.
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Once a company decides what type of specific advertising campaign it wants to use, it must decide what approach should carry the message. A company must decide on such items as frequency, media impact, media timing, and reach.
Advertising is a social activity that people use to reach humans. Now this is quite cognitive to the factors which help an advertiser to decide what makes you feel socially good.
Fitzgerald uses present tense to create a sense of immediacy and vividness for the reader, making the party feel more dynamic and engaging. This technique helps to immerse readers in the scene as if they are experiencing it in real time.