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Analysis is where the business regularly does the same or similar processing of its data. This is typically to identify patterns or trends and to monitor the business. A business might produce a weekly sales and costs report. This would show a trend of whether profits are increasing or decreasing and whether increased sales drive up costs. Analysis may also be used to identify patterns such as the increase in sales at Christmas or Easter. Analysis can be a powerful tool to predict sales and demand in the future, which in turn helps the organisation to know how much stock to buy in, what staffing is required and what advertising needs there are.

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