reason
Emotional content.
The creator of the document likely used logical persuasion to promote temperance, appealing to reason and facts to sway the audience. They may have also used emotional persuasion by evoking feelings of concern or empathy to support their argument. Lastly, they might have used ethical persuasion by making appeals to values and principles to encourage moderation.
persuasion
The word "persuasion" already is a noun. It comes from the verb "to persuade." It also has an adjective form, "persuasive."
persuasion
The noun forms for the verb to persuade are persuader, persuasion, and the gerund, persuading.
An ad hominem fallacy is when someone attacks the person making an argument instead of addressing the argument itself. It involves criticizing the characteristics or circumstances of the individual making the argument rather than the content of the argument itself. This type of fallacy is considered a weak form of argumentation because it does not address the actual logic or evidence presented in the argument.
The word "persuasion" already is a noun. It comes from the verb "to persuade." It also has an adjective form, "persuasive."
Arguments is in the plural form for the singular noun argument.
By giving it human form
no
Blackmail is not a form of persuasion. It involves threatening someone with revealing damaging information unless they comply with the blackmailer's demands. Persuasion, on the other hand, typically involves using reasoning, logic, or emotional appeals to convince someone to take a particular action or change their beliefs.