What has the author Christopher H Lovelock written?

Answer 1

Christopher H. Lovelock has written:

'Services marketing' -- subject(s): Marketing, Professions, Management, Service industries, Customer services

'Marketing for public and nonprofit managers' -- subject(s): Marketing, Nonprofit organizations, Government business enterprises, Associations sans but lucratif

'Services marketing' -- subject(s): Marketing, Service industries, Professions, Management, Customer services

'Marketing Challenges'

'Cases in public and non-profit marketing' -- subject(s): Marketing, Case studies, Nonprofit organizations, Government business enterprises

'Managing Services'

'Mercadotecnia de Servicios' -- subject(s): OverDrive, Business, Management, Nonfiction

'Product plus' -- subject(s): Competition, Customer services, Customer service

Answer 2

Christopher H. Lovelock is known for his work in the field of services marketing and management. He has co-authored several books on services marketing, customer service, and service operations management, including "Services Marketing," which is a widely used textbook in the field. Lovelock's contributions have helped shape the understanding and practice of marketing in service industries.