What has the author Frank Jefkins written?

Answer 1

Frank Jefkins has written:

'Copywriting and its presentation'

'Effective PR planning'

'The secrets of successful direct response marketing' -- subject(s): Direct marketing

'Advertising' -- subject(s): Advertising

'Introduction to marketing, advertising and public relations' -- subject(s): Public relations, Marketing, Advertising

'Effective marketing strategy' -- subject(s): Programmed instruction, Marketing

Answer 2

Frank Jefkins was a prolific author in the field of marketing and public relations. Some of his well-known books include "Public Relations Techniques" and "Advertising Today." Jefkins' works are recognized for their practicality and clarity in explaining key concepts in these areas.

Answer 3

Frank Kippax has written:

'Fear of night and darkness'