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Robert D. Buzzell has written:

'Market Research Information Systems'

'Marketing costs in industrial businesses' -- subject(s): Costs, Marketing

'A basic bibliography on mathematical methods in marketing'

'The role of advertising in the marketing mix' -- subject(s): Advertising, Marketing

'Mathematical models and marketing management'

'Marketing and economic performance' -- subject(s): Marketing, Mathematical models

'Product profitability measurement and merchandising decisions' -- subject(s): Marketing, Product management

'Product innovation in food processing, 1954-1964' -- subject(s): Food industry and trade, New products

'Channel partnerships' -- subject(s): Marketing channels

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βˆ™ 10y ago
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βˆ™ 10mo ago

Robert D. Buzzell is an author known for his work in the field of marketing and business management. Some of his notable works include books such as "Market Segmentation: A Step-by-Step Guide" and "Pricing Strategies: A Marketing Approach". He has also published numerous articles in academic journals on topics related to marketing strategy.

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