What has the author Robert D Buzzell written?

Answer 1

Robert D. Buzzell has written:

'Market Research Information Systems'

'Marketing costs in industrial businesses' -- subject(s): Costs, Marketing

'A basic bibliography on mathematical methods in marketing'

'The role of advertising in the marketing mix' -- subject(s): Advertising, Marketing

'Mathematical models and marketing management'

'Marketing and economic performance' -- subject(s): Marketing, Mathematical models

'Product profitability measurement and merchandising decisions' -- subject(s): Marketing, Product management

'Product innovation in food processing, 1954-1964' -- subject(s): Food industry and trade, New products

'Channel partnerships' -- subject(s): Marketing channels

Answer 2

Robert D. Buzzell is an author known for his work in the field of marketing and business management. Some of his notable works include books such as "Market Segmentation: A Step-by-Step Guide" and "Pricing Strategies: A Marketing Approach". He has also published numerous articles in academic journals on topics related to marketing strategy.