Lincoln's argument was designed to appeal to the American people's sense of justice, unity, and equality. He argued for the preservation of the Union and the abolition of slavery, framing it as a moral imperative that would bring about a more perfect union and fulfill the ideals of the Declaration of Independence.
An appeal to show that an argument is morally just
An ad verecundiam is an appeal to authority, argument from authority or authoritative argument.
An audience appeal-APEX-
An audience appeal-APEX-
To appeal to the logic and reason of an audience
reunite the south with the north quickly
To show the logic of your argument in a persuasive piece, you should use the appeal of logos. This involves presenting rational evidence, facts, and logical reasoning to support your point of view. By using a logical appeal, you can convince your audience of the validity and soundness of your argument.
(Apex) Emotion and logic.
bring the south back into the union quickly
Logos
An appeal to popularity is when someone argues that something must be true or good because many people believe or do it. For example, saying "Everyone is using this new app, so it must be the best one out there" is an appeal to popularity in a persuasive argument.
An appeal to authority is when someone uses the opinion or expertise of a respected figure or source to support their argument. This can impact the credibility of an argument by making it seem more convincing, but it can also be a logical fallacy if the authority is not actually an expert on the topic being discussed.