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Difficult? Not really. It's not difficult in terms of theoretical knowledge. Some HTML/CSS, some PHP and if you really need to push it, some Java.

However in order to be able to optimise a website you will have to cumulate a double competence: semiotics and web development. You will have have an extensive comprehension of the searching patterns and be able to create search terms that are the most logic to submit to a search engine.

At some point, after one year of experience you start to have some reflexes when analyzing a website. But experience itself as well as technical knowledge are not sufficient, because there is always a little part of talent requested and the talented optimizers are the people with the right mindset.

And at the end SEO it's 50h/week optimisation work and another 50h/week of ongoing research for best practices tips.

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15y ago

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