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  1. the customers might not be interested in your business.
  2. your business might fail because you can't compete with the big names in the market.
  3. big companies will already have gained customer loyalty.
  4. because your a new business customers will not gain popularity that easily.

I don't think that there is a disadvantage of a gap in the map. Because in the gap map, you are looking for a gap to fill in. If you see a gap then it means that there is an opportunity for you to fill that gap with your own unique new idea.

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12y ago

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